Estée Lalonde is a Creative Director living in London, England. Known for creating videos, hosting/producing podcasts and her love for all things beauty, it’s the sense of community she’s built in the online space that Estée is most proud of.

Estée started sharing videos on Youtube over 10 years ago, way before it was a “thing”, after moving to the UK from Canada. From a young age, Estée knew that she wanted a creative career and has spent the last decade building her personal brand. Establishing herself as a much-loved voice of the digital generation, Estée is known for beauty and  lifestyle content.

Opening up about her life, talking about her vulnerable side and addressing her mental health struggles has resulted in her audience feeling understood, hopeful and connected.

In addition to her videos and podcasts, Estée also collaborates with brands, most notably creating three best-selling jewellery collections with Daisy London, in addition to being a brand ambassador for the likes of Lancôme, Garnier and Adidas and featuring in publications including Vogue, The Telegraph, Glamour, The Cut and WWD.

Estée’s most recent project called MIRROR WATER is a lifestyle community focused on self-reflection. Estée aims to build a space for people that value vulnerability and introspection. Subscribe to the monthly newsletter here. 

When she’s not working, you’re most likely to find Estée soaking in the tub, drinking her favourite red wine or walking around the park with her rescue pup, Effie, who was adopted via Wild At Heart Foundation where Estée is now an ambassador.

Whether you’re a long-time viewer or new around here, it’s Estée's goal to create an online space where you feel like you can be your whole self, indulge in whatever makes you feel good and connect with likeminded people.

To connect with Estée, you can follow her on all social media channels at @esteelalonde, watch her videos on YouTube or listen to her podcast, The Estée Lalonde Show.