To celebrate the launch of my brand new book Bloom: Navigating Life and Style I gathered all of my friends to come hang out at Libreria Bookshop in East London. It was the perfect venue because there were loads of beautiful books around us, it has a great atmosphere and a pretty cool mirrored ceiling. I’d definitely recommend checking it out if you’re ever in the area!

Anyway, I’ve been a bit of a recluse for the past year while I wrote Bloom, so it was great to see some of my friends I haven’t had a chance to catch up with for awhile. It has been such an unexplainable feeling to be so supported by my friends and family throughout this process. I can’t begin to describe how grateful I am for everyone’s support and positive feedback. Much love to anyone who has taken time out of their day to say something wonderful about Bloom.


Bloom is about growing into yourself and working out who you are – which can be really hard at times. I've looked back at all of the events, people and things in my life that have influenced and inspired me and have made me who I am today.I'm not a flawless human (nobody is) and I wanted to write something that showed highs as well as lows in my life, and how you can use that rollercoaster to help you form the life you want. I hope that my book will inspire other people to think about their Bloom stories and who they are, to not be so hard on themselves, to celebrate the good and to not be defined or limited by the bad – and to look into the future, take control of their path and make things happen.

Huge thank you to Floom for sending out their lovely flowers to some of my friends. They are the coolest flower company ever (seriously go check out their Instagram).

  • Anne

    So proud of you, Estée! I’ve been watching your videos for years now and I’m happy to have seen you BLOOM. 🙂 I’m from halfway across the world so I’m still waiting for my #BloomBook to arrive. (But I also got the Kindle version ’cause I couldn’t wait. Lol.) Hope I can see you when I visit London!

  • You must be so proud! A big big congrats!

  • Ingeborg Heijenk

    These photo’s sparkle and I can see the pure joy on everyones faces!
    Only the video doesn’t work when I click the button/link.. 🙁

  • Congrats Estée! I am in the middle of reading your book and can relate to SO much of what you have written. I moved to Australia from South Africa for ~lurve~ and it was as challenging and tough as you described! I definitely cried everyday for the first year. Your book is so beautifully written, what an amazing achievement. Big ups, girl!

  • Congratulations! I can’t wait to read your book. And I didn’t realize how gigantic Aslan is 🙂

  • Congratulations on the book! I imagine the had work that goes into a project like that. I love the venue as well, well done.

  • Amazing! Congrats on the launch of your book, it sounds really interesting and I’m so keen to check it out myself! Looks like you had an amazing night 🙂

    tessa at bramble & thorn.

  • I picked Bloom up the other day and I love what I’ve read so far!! Congratulations, this is such a huge accomplishment!! x

  • Sajia

    Just finished the book and it was so lovely! I’ve always admired you as a youtuber but after reading Bloom I just admire you as a women and an inspiration. It truly is a stunning piece of work, great job Estee and Congrats!

    xx Love from New York

  • Kasia

    Dear Estee, I’m following you since a few years and yesterday I started to read your book. I was never commenting your posts or liking your pictures on Instagram (I’m just that kind of person, but I admire you :), but today I want to thank you for that book! On every page I can find a piece of myself. I’m also living far away from my family, I have a great boyfriend and a dog, who tolerate my hypersensitivity and tears attacks. Now I’m pregnant and well – that was not my plan. I have a good job since a few months and we wanted to travel, to see the whole world, to live finally our lifes in that way, we was dreaming since years. But since I’m reading your book, I feel so greatfull of what I have and what I will have. You reminded me that scared little person I was in school and I’m so happy to be here, where I’m now – even if it’s not perfect. Because step by step we all can create our little universes, with people we love and appriciate. Thank you for being so honest and natural and for not pretending to be totally perfect. That’s what we are loving you for Estee, so stick with that 🙂

    Greetings from Germany and sorry for my horrible english skills