Last week I was lucky enough to hop on a flight to Italy with Fresh to learn more about where they source the very special Umbrian Clay they use in their skincare products. We were also the first people to see the limited edition new collaboration with Rometti Ceramics. As someone who already uses the Umbrian Clay Mask at least once a week I was especially curious to learn more about the development of the products as well as how Fresh discovered this very special clay. Lev and Alina are the founders of Fresh and were also the hosts of the trip, which was very special because we could learn directly from them and ask them any questions we had. Lev and Alina are some of the most generous and genuinely great people to be around, so it was great to spend time with them in such a beautiful setting.
On the first day we headed to Asissi, Italy where we went on a guided tour of the Basilica of Saint Francis of Asissi. After that we headed to the Nun Spa and Museum which was such a treat! We had a few hours to spend in the hot tub and sauna before having a glorious facial using Fresh products. I was very relaxed!
On day two we were taken to the quarry where the Umbrian clay is sourced and we also got to see inside the factory that turns the clay from dirt onto the ground to a useable ingredient for skincare. I especially love that the factory uses only water from the creek beside the factory when producing the final product.
Umbrian Clay has been the basis of therapeutic treatments for centuries and is one of the earliest known cosmetic ingredients. Umbria was home to the ancient Etruscans and first Romans, and the discovery of white clay tablets inside the 6th century BC tombs of the Etruscans suggests that the clay possessed mystical meaning for this ancient civilization.
If you’ve never tried the Fresh Umbrian Clay products before I honestly can’t recommend them enough. I have very dry skin, so using clay masks is usually a bit of a no-no for me…until I discovered Umbrian Clay. It has a high-mineral content that works to help balance, purify, and clarify the complexion. I didn’t realise this, but Lev told us that they did loads of research about different types of clay and this was the only one that doesn’t completely dry out the skin and leave it feeling desperate for moisture. It’s suitable for all skin types and is genuinely my favourite clay mask I’ve ever used. Other ingredients in the mask include Sandalwood oil which is known for its astringent properties and helps to calm the skin, Chamomile flower and lavender water are notable for their soothing properties and Olive leaf extract helps to promote suppleness and is known to protect against free radicals.
I was also introduced to the Umbrian Clay Treatment Bar which is 100% clay and is great to use on the face as well as the body. I’ve started using this in the shower and I think it’s great.
On the last and final day in Italy we were taken to Rometti Ceramics to finally see the collaboration with Fresh. They teamed up to create a little ‘house’ for the Umbrian Clay mask and we learned about the entire process of making this beautiful and bespoke jar. Rometti was founded in 1927 where local artists create handmade objects using clay pulled from a local quarry that dates back to Roman times. Rometti’s limited-edition design for Fresh features an Etruscan figure in homage to the clay’s origins. This woman, chosen to represent beauty, is updated with a modern silhouette and set against a bold geometric pattern. And while Rometti is usually known for stark colours, the packaging features a soft, earthy palette inspired by the Umbrian landscape.
Vic and I excited to go truffle hunting!
Huge thank you to Fresh for bringing me along on this dream trip! I had such a fantastic time (despite losing my voice) and made memories that will last a lifetime!
The Limited-Edition Umbrian Clay Purifying Mask (£52) will be available in May 2017 at Fresh boutiques, Harrods and fresh.com/uk.
WATCH MY VLOG FROM THIS TRIP!
Fresh Umbrian Clay Face Exfoliant
Fresh Umbrian Clay Purifying Mask
Fresh Umbrian Clay Purifying Mask To Go
Fresh Umbrian Clay Purifying Treat
Fresh Umbrian Clay Oil-Free Lotion